“It’s impossible to overstate the cultural, social and even political impact of Star Wars. It started as a balm for a people racked by moral confusion, a juvenile bolt hole for a nation with shattered self-esteem, but the blast wave of enthusiasm and love it inspired was to engulf the planet. Culturally speaking it is, quite simply, the Force. Chris Taylor’s affectionate and hugely entertaining book tracks the phenomenon from inception to dominance and with a wry smile, asks us to ‘look at the size of that thing!’” —Simon Pegg, actor and Star Wars fan

“Taylor...is one of a rare breed: the clear-eyed enthusiast who approaches the franchise with an unbeatable mixture of seriousness and levity, effervescence and scholarly rigour. Star Wars is unlikely to get a better book any time soon.” —New Statesman (UK)

“Chris Taylor’s expansive and entertaining study is welcome—and timely, arriving on the eve of the movie saga’s next chapter.” —Financial Times

“[A] strange, fun, and fact-filled book” —Washington Post, Wonkblog (Cass Sunstein)

“Whether you are a newcomer, a Star Wars aficionado, or just someone who wants to learn about the cultural impact of film, How Star Wars Conquered The Universe is the book for you. I can say, with no reservation, that it is my favorite non-fiction Star Wars book that I have ever read.... This truly is the book you’re looking for. 5 out of 5” —Coffee with Kenobi

“An enthusiastic, deeply researched, character-filled telling of the story of George Lucas the filmmaker and Star Wars as a set of films and an industry. Even non-Wars-heads can learn a lot about modern popular culture and the movie business from this book, which rightly focuses on both sides of the film series' prominence: not just its creators, but the fans who made the movies into cultural phenomena.” —Reason 

“[A] terrific new book…” —Huffington Post

“Smart. Eloquent. Definitive. This is the book you’re looking for.” —Lev Grossman, author of the New York Times bestselling Magicians trilogy

“The amusingly hyperbolic (but serious) title, with its cheerily fevered (but serious) assumption of agreement with the premise and delightfully blinkered (but serious) conviction in the importance of the topic, distills everything one needs to know about the kind of insanely microresearched and breezily written book this is.” —New York Times Book Review, holiday gift guide 2014

How Star Wars Conquered the Universe is an excellent look at the genesis of Star Wars… The book is loaded with tidbits about the creation of the films, worth the price of admission alone…[Taylor’s] put together a volume that's honest and interesting — and one that's completely reignited my passion for Star Wars.” —io9

“This book is a must-read and a must-own for fans everywhere.” —Flicksided

“An unconventional approach that serves to bring a spark of life that might otherwise go missing from a straightforward commercial or cinematic look at ‘Star Wars.’” —Washington Post

How Star Wars Conquered the Universe by Chris Taylor is the most recent addition to our shelves, and one that should quickly find its way into the hands of any fan at any level, from the newest Star Wars lover to a card-carrying member of the 501st Legion. Taylor's account is packed with trivia, history and anecdotes about Star Wars and how it has been shaped by its immense body of fans. Perfect while we wait with bated breath to see what Episode VII will deliver.” —Shelf Awareness for Readers

“Delivers a payload of information… you will find intense emotions in its observations of a battle for autonomy within corporate cinema, and to the public that swoons for Lucas’ products.” —San Francisco Chronicle

“[A] thorough account.” —Wall Street Journal

“At its heart, How Star Wars Conquered the Universe is a love letter to a franchise that has become entrenched in contemporary culture in more ways than we could possibly count …A history of the Star Wars franchise packed with trivia and anecdotes that will delight any fan.” —Shelf Awareness for Readers

“Chris Taylor not only manages to put a fresh spin on an old story, but also takes readers on a memorable trip through the past, present, and future of Star Wars fandom… I don’t know of any other book that takes such a comprehensive and in-depth look at fandom.” —Far Far Away Radio

“Even if you’re a Star Wars savant, it’s a fun read…Hell, give it to your friends and family who are casual fans – they’ll be sure to get a kick out of it as well.” —Clubjade.net

“Every Star Wars fan should pick up a copy of How Star Wars Conquered the Universe… Taylor’s extensive exploration of the history of Star Wars and the impact it has had on popular culture makes for an eye-opening and entertaining read… this book remains a necessary item for any bookshelf.” —The Wookiee Gunner

“How Star Wars Conquered the Universe is welcome as a comprehensive insight into the messy way big films are conceived—and with what blend of inspiration, improvisation, intensity, determination, compromise, error, and luck they are finally ejected into the void.” —Quadrapheme

“This is the best nonfiction Star Wars book I’ve read and it will appeal to more than just the Star Wars super fan.” —GeekyLibrary

“[A] tour de force… Taylor's research is staggering, and even fans who believe they know all there is to know about the film franchise will find much to learn — and savor.” —Associated Press

“An immensely readable look at the worldwide impact of the ‘Star Wars’ saga over the decades.” —McClatchy

“[Taylor] delivers tasty nuggets worthy of being savored, like a human sacrifice being digested in the Great Pit of Carkoon, for a thousand of years…” —New York Post

“Taylor’s fan-boy enthusiasm coupled with his inviting narrative style make this a fun and informative read for sf enthusiasts, media studies and marketing students, film industry professionals, and inspiring Jedi Knights.” —Library Journal

“Taylor brings a genuine love of pop and nerd culture to this comprehensive retrospective on one of the 20th century's most popular film series… Taylor has compiled an impressive collection of background research and insider info that any fan would be glad to own.” —Publishers Weekly

“A smart, engaging book…welcome reading for fans of Star Wars—or, for that matter, of THX 1138.” —Kirkus Reviews

“It’s impossible to imagine a Star Wars fan who wouldn’t love this book… It’s full of information and insight and analysis, and it’s so engagingly written that it’s a pure joy to read…There are plenty of books about Star Wars, but very few of them are essential reading. This one goes directly to the top of the pile.” —Booklist (starred review)

“This is a wildly entertaining book, and if it’s not the definitive history of the making of Star Wars, I don't know what is. But it’s more than that: it tells a rollicking good story about storytelling itself, about the intersection between art and commerce, and paints surely the most complete and deeply felt portrait of George Lucas to date.” —Dave Eggers, author of The Circle and A Hologram for the King

“With a deft hand and a talent for words, Chris Taylor gets to the bottom of what propelled Star Wars into the zeitgeist and what has kept it there for nearly 40 years. A must-read, even for casual observers trying to understand what they might be missing about the world’s biggest movie phenomenon.” —Bryan Young, StarWars.com blogger and author of A Children’s Illustrated History of Presidential Assassination

“Finally, fans get the full history! The Force is strong with Chris Taylor, who gives us enough stories and juicy details to impress even Darth Vader. This book belongs in every Star Wars collection.” —Bonnie Burton, author of The Star Wars Craft Book and You Can Draw: Star Wars

“George Lucas didn't only create an iconic film franchise, but also a mind-virus that’s infected the imaginations of billions of people around the world. Chris Taylor delivers an exuberant forensic analysis of the phenomenon in How Star Wars Conquered the Universe—a must-read for any fan, film buff, or student of modern culture.” —Brad Stone, author of The Everything Store: Jeff Bezos and the Age of Amazon

“Chris Taylor’s How Star Wars Conquered the Universe is the definitive guide to the first forty years of the Star Wars galaxy. Part biography, part history, part fanboy gossip, How Star Wars Conquered the Universe is an accessible, fun read for any lover of Star Wars.” —Ian Doescher, author of the William Shakespeare's Star Wars trilogy

“Chris Taylor's colorful biography of Star Wars, the franchise that shaped modern culture, is more than just a geek's delight. It is a creativity manual—and shows how the relationship between films and fans can stimulate innovation.” —Walter Isaacson, author of Steve Jobs

“Whether they read the novelization of the first Star Wars before the film came out, like me, or were blown away by Revenge of the Sith, anyone touched by the most enduring space fantasy mythology of the past two generations will thrill to Taylor's passionate telling of the saga behind the saga: How a lonely tinkerer from a backwater town changed the world via interplanetary heroism. To Star Wars obsessives and those wanting to understand modern pop culture: this is absolutely the book you are looking for.” —Brian Doherty, author of This Is Burning Man